TrainPlayer Hobby Shop
Campaign
May 06: This
campaign is temporarily suspended.
Materials
are out of stock. Please do not fill out an application until
we resume the campaign.
TrainPlayer User:
Our target audience spends a lot
of time hanging around the local hobby shop. We'd like them to
find evidence of TrainPlayer there. We're looking for
volunteers to visit their local shops, deliver promotional
materials, explain the products, and make a little money in the
process.
Here's how it works.
-
You fill out the application
below, giving us your contact info and preferences.
-
We send you a TrainPlayer
Hobbyshop Sales Kit, which
contains:
-
30 flyers, on card stock,
to be displayed in the shop's book rack
-
30 stickers having your
own unique coupon code
-
a complimentary CD of
TrackLayer Deluxe for the shop
-
a copy of the TrainPlayer
review from Model Railroad News (Jan 06)
-
You put the stickers on the
flyers. They fit in the upper right of the postcard, as
shown in the picture below.
-
Visit your local shop.
Present the kit, explain yourself, talk up TrainPlayer.
Maybe take a laptop and give them a demo.
We're not asking the shop to sell, stock, or support software.
Most of them don't, and don't want to. We're just asking
for two square inches of shelf space among the track plan books
-- preferably right next to "101 Track Plans" -- to offer free
flyers to interested customers.
-
An interested customer takes
home a flyer.
-
Decides to buy. Enters
the sticker's coupon code on the order, and thereby gets a 15%
discount.
-
We process the order, spot
your coupon code, and credit you with a 15% commission on the
sale. If the buyer chooses TrackLayer Deluxe, your take is
$12.
-
Check back with the shop now
and then to see if they need more flyers.
That's the basic idea.
Variations are possible. The coupon code could be assigned to
the store instead of to you, so they get the proceeds, and all you
do is hand over a package. You could display these materials
at a train show or meet instead of a hobby shop. We're open to
other suggestions -- use the "Special requests" box or send e-mail.
This program is limited to
licensed users. If you'd like to participate,
please fill out the form and we'll contact you by e-mail.
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